Metz Public Relations operates under
the principle that public relations is
an integral part of a total marketing program.
Sound strategic planning provides the framework
for all campaigns. In working with a new client,
the first step is the development of a public
relations plan that includes a situation analysis,
list of objectives, target publics, messages,
strategy, method of implementation and
evaluation tools.
Metz Public Relations offers a complete range of public relations services:
Public relations planning
Serving as client spokesperson
Writing and placing news releases and
feature stories
Creating special events
Managing social networking campaigns
Creating websites
Arranging seminars and speaking engagements
Speech writing
Developing community relations programs
Conducting communications audits
Producing audio-visual presentations
Creating newsletters
Handling crisis communications
Researching and creating submissions for
awards programs
Developing corporate contributions programs
The agency has longstanding relationships with outside consultants for photography, advertising, promotions, graphic arts and marketing research projects.